SEO Content Audit

Once you know your key phrases and search engines are able to read your site you need to ensure they pick up the correct content, for this you’ll need a SEO Content Audit. By taking an audit of your site’s current content key phrases can be mapped to pages and new pages created where no pages is approriate.

Creating a SEO Content Audit has three stages.

  1. Allocate Key phrase – Take the key phrase and match it to the most relevant page. This require one to look at the current pages of content, rankings and difficulty of the key phrases. If the key phrase has a high competition it needs to be located higher up the site hierarchy.