SEO Technical Audit

You have a site that’s been developed by a web design company but is it fit for purpose in the search engines. An SEO technical audit put each page in your through a set of tests. For a site around 100 page an SEO technical audit can reach around 80-100 pages of changes, checks information. He’s a overview of what to expect from a technical report.

Introduction

  1. Basic SEO Principles
  2. Types of Keyword Match
  3. Keyphrase Density
  4. How Search Engines Index
  5. Glossary
  6. Priority ratings

Site setup

  1. Domains
  2. Hosting
  3. Have you been heavily optimised
  4. Hidden Text
  5. Alt Text

Site Structure

  1. Site Structure
  2. Navigation
  3. Site Crawl

Website Coding

  1. DIVS and CSS (Cascading Style Sheets)
  2. WC Validation
  3. JavaScript
  4. Use of Flash

Meta Information

  1. Title Tags
  2. Meta Descriptions

URLs

  1. URL’s
  2. Duplication of content
  3. Internal Duplication
  4. Lower and Uppercase Duplication

Sitemaps, Canonical, RSS & Robots.txt

  1. HTML Sitemap
  2. XML Sitemap
  3. Video / Image / Document Sitemaps
  4. Robots.txt
  5. Canonical tag
  6. RSS Feeds

HTML Templates

  1. Adding Optimised Content
  2. Home Page
  3. Category Pages
  4. Sub Category Pages
  5. Product Pages

Image / Video / News Optimisation

  1. Image file names
  2. Image alt tags
  3. Video content

Adding Fresh Content

  1. Optimising for Universal Search
  2. News Search
  3. Blog Search
  4. Unique, Regularly Updated Content
  5. Becoming an Authority
  6. Get in Google News
  1. Optimisation for European Sites
  2. Conclusion